Media and Public Relations Authority at the Property Level
Defines who at the property may speak to media, issue statements, or respond publicly, and the mandatory hold points before any words leave the building.
Why This Matters
One untrained employee's off-the-cuff comment to a reporter can outlive the incident it described. A single authorized voice, briefed and calm, protects the brand and the guests involved far better than a well-meaning but unauthorized response ever could.
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