Post-Event Review and Rebooking Handoff
Governs the internal debrief, client post-event review, and structured handoff back to sales that converts a completed program into future business.
Why This Matters
The days after departure are the hotel's peak selling moment: performance is proven, relationships are warm, and the client's next dates are already on their mind. A program that ends without a documented review and a rebooking conversation is an asset abandoned at its most valuable. Repeat group business is won here, not at the next RFP.
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