Social Media Escalation and Holding Statement Deployment
Establishes the escalation ladder for social media incidents and the controlled deployment of pre-approved holding statements when a situation outruns routine response.
Why This Matters
A complaint becomes a crisis at the speed of a share, and the property never freelances during an incident. The account admin drafting original copy at midnight is the single most common way a bad night becomes a bad month. Pre-approved shells exist so the first public words are safe words.
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