Influencer and Media Visit Execution Protocol
Defines how approved influencer and media visits are executed on property, from pre-arrival briefing through deliverable verification.
Why This Matters
A hosted visit is a production, not a vacation with a hashtag; the property is paying in rooms and staff time for specific outcomes. An unbriefed team delivers an ordinary stay to a guest whose job is publishing impressions, and undisclosed paid content creates regulatory exposure that lands on the brand, not the influencer.
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