Promotion Redemption Tracking and Sunset Review
Governs the measurement of every promotion's actual performance and the disciplined decision to renew, revise, or retire it.
Why This Matters
Promotions are launched with enthusiasm and retired by amnesia; offers that quietly run for years become entitlements that discount demand the property would have captured anyway. Incrementality, not redemption volume, is the honest test. A marketing team that post-mortems its offers stops repeating its expensive ones.
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