MKT-033STANDARD PREVIEW

Guest Review Solicitation Standards

Defines how the property invites guests to leave public reviews without gating, incentivizing, or otherwise breaching platform rules and authenticity standards.

Public overview

Why This Matters

Review volume and recency drive ranking, so solicitation is legitimate strategy; solicitation done wrong is the fastest route to platform penalties and public accusations of manufactured reputation. Gating (steering only happy guests toward public platforms) violates major platform policies and, in some jurisdictions, consumer law. The asset being protected is believability.

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Version
1.0
Authority
A5
Section
Marketing & Reputation

Operational and leadership guidance published by Alveary. Not legal, employment-law, safety-engineering, or regulatory advice. Standards vary by jurisdiction, brand, and property — consult qualified counsel and your own policies before acting.