Brand Asset Library and Usage-Rights Governance
Governs the central brand asset library, including usage-rights tracking, expiration management, and controlled distribution of photography, video, and brand marks.
Why This Matters
Every image the property publishes carries invisible paperwork: photographer license terms, model releases, music rights, territory limits. A gorgeous photo used past its license or beyond its scope is a demand letter waiting in a stock agency's crawler. Asset governance is what lets the brand move fast without stepping on its own contracts.
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