Campaign Post-Mortem and Marketing ROI Review
Governs the structured post-mortem every marketing campaign receives, converting spend into documented learning and ROI accountability.
Why This Matters
Like a forecast, a campaign is a commitment with named assumptions, and it deserves the same blameless reckoning against actuals. Marketing that never closes the measurement loop funds its habits instead of its results, and budget season becomes folklore. The post-mortem is where next year's plan earns its numbers.
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