Pre-Arrival Upsell and Upgrade Offer Program
Governs the targeting, pricing, delivery, and fulfillment of paid upgrade offers sent to guests before arrival.
Why This Matters
The days before arrival are when anticipation is highest and upgrade inventory is still predictable — the cheapest revenue the hotel will earn all week. But an upsold guest who arrives to find the promised room gone converts a premium payment into a premium complaint. The program lives or dies on fulfillment, not on send volume.
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