Segmentation Mix and Displacement Analysis
Defines the quarterly analysis of business mix by segment, measuring what each segment contributes net of acquisition cost and what it displaces on constrained nights.
Why This Matters
Two segments can post the same ADR and deliver wildly different profit once commissions, comp exposure, and displaced demand are counted. Leaders who manage to gross RevPAR alone will happily fill peak nights with the wrong business. Mix is a chosen outcome, not weather.
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