Lead Assignment
Defines how inbound sales leads are qualified, categorized, and routed to the appropriate sales manager without delay.
Why This Matters
A lead sitting unassigned is revenue quietly aging past the point of easy conversion—prospects who don't hear back within hours often book with a competitor who did. Fair, fast routing also protects morale on the sales team, where perceived favoritism in lead distribution corrodes trust quickly. Speed and fairness are both the point.
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