Familiarization (FAM) Tours
Sets the planning, hosting, and follow-up standard for familiarization tours hosted for meeting planners and travel partners.
Why This Matters
A FAM tour is the property selling itself in real time, and a disorganized one undoes months of proposal work in one visit. Planners compare properties constantly, so the walkthrough, the welcome, and the follow-up all become the pitch. A well-run FAM converts relationships into contracts faster than any brochure.
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