Incentive Travel Segment Sales
Defines how incentive travel programs are pursued, qualified, and proposed, recognizing that this segment buys experience and flawlessness rather than rate.
Why This Matters
Incentive programs carry the richest spend per guest in group business, and the buyer is judging whether the hotel can make their top performers feel like the point of the trip. One rate-led proposal signals the hotel does not understand the segment. Win here and the intermediary brings the next program unbidden.
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